NLPR has worked with various brands in the energy transition sector, focusing on the mobility sector. We have helped e-scooter and e-bike brands to communicate efficiently with public decision-makers and consumers by setting up interviews and helping them express themselves through opinion pieces and thought leadership articles. Our efforts have provided the target audience with interesting and clear viewpoints on hot topics ranging from e-scooter safety best practices to government policies related to sustainable transport. We have also managed social media campaigns, raising awareness of the unique benefits that our customers bring to the market. Also, we have promoted clients in the EV charging infrastructure market through various programs, including product testing, press office, and thought leadership.

As one of our first clients, Facebook, engaged Northern Link PR to manage its overall communications program in the Nordics. This included media relations, marketing PR, issues management, and executive PR. Needless to say, media interest was high. You may even be one of the 600 million people* globally who reads about the launch of Facebook’s green data center in the city of Luleå, Sweden. Since then, additional world-leading internet brands like Airbnb, Pinterest, Yelp, Nextdoor, and Uber have collaborated with us for Nordic communications and PR. For Pinterest, Yelp, and Nextdoor, we have had the opportunity to manage their Nordic market launches.

Efficient and sustainable transportation and distribution systems are essential for a country like Sweden, with an extensive coastline and a large network of railways and roads. Northern Link PR has collaborated with companies that offer supply chain technology solutions and consultancy services, as well as players participating in creating the infrastructure itself.

Impactful PR is crucial for consumer tech brands as it contributes to credibility, market visibility, claims validation, and customer perception. NLPR has worked with brands such as D-Link, Nanoleaf, Panasonic and hybrid hardware solutions like Owl Labs in this area. For example, NLPR worked with Panasonic in a pan-Nordic product review and press office program for many years, resulting in the client receiving multiple best-in-test awards and thousands of pieces of coverage.

NLPR has worked with various brands in the Martech and content management space, including local companies like Sitevision and global brands like Hubspot, Contentsquare, and Oath (Yahoo!). Other brands targeting both marketing and business media with their advertising offerings include Facebook and Pinterest. Working with these companies has given us extensive experience and great media contacts in the CMS and Martech space.