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About us
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Consultants within the Nordic network
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Consultants in Sweden
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Million people live in Sweden
Founded for companies with Nordic ambitions
Northern Link PR is a Swedish PR and communications agency with a team of consultants who will help you with any of your communications needs. This includes managing and executing media relations, establishing your digital channels, promoting events, handling your Nordic or Swedish market launch, and preparing and executing your crisis communications plan.
We are part of a Nordic communications and PR network of four well-established agencies serving the Swedish, Danish,Norwegian and Finnish markets. The Swedish agency has the same name as the Nordic network – Northern Link PR. In Denmark, we are represented by Morsing PR, in Norway by Iteo, and in Finland by Kaiku.
The Nordic offering is designed to make it easy for clients to roll out PR initiatives in any combination of the Nordic countries.
The Northern Link PR Nordic network employs more than 60 consultants. We are all used to collaborating and optimizing PR initiatives across country borders and meet regularly to get to know each other professionally and personally. Several clients appreciate that our services include having a single point of contact for their Nordic PR account. We offer this to minimize admin, maximize results, and optimize the use of creative ideas. These clients get an experienced project manager who is based in the country of the client’s choice. The project manager serves as a day-to-day contact and is also responsible for streamlining any PR activities at a Nordic level. In the same way, all admin, including reporting and invoicing, is minimized by consolidating it into one single country.
AI brings immense opportunity - and needs the human touch
The media and communications industry has vastly changed with smart and disruptive technologies like AI and 5G. Media is using AI to write content and news stories faster and in larger quantities than ever before seen. PR agencies and communications wizards use AI for summarizing, drafting, organizing, and even helping with creative input. Being able to optimize the use of AI in communications, in combination with a local expert who can add the relevant human touch, makes all the difference. Stories that truly connect with the audience are those that feel authentic and human.
Partners and collaborations
We see you both as our partner and client. This means that we will work together to support your business goals and help you drive sales, raise awareness or increase brand retention. Tell us your ambitions, and we will achieve them with you.
When communicating the right way on the Swedish market, it is our job to make your job easier. We like to move quickly, meaning that we will work exactly when you need us to. We are transparent and will always be honest with you about opportunities, as well as any challenges that we might foresee. Sometimes, we may tell you something you don’t want to hear, and sometimes we might advise you to take a step back. Ultimately, this will all be done to create a successful communications program for you.
In short, we like to seize moments and create relevant and timely PR for you!
The people at
Northern Link PR Sweden
Northern Link PR has a team of experienced communication advisors that can help you reach your goals. Feel free to reach out!
Jan Fredriksson
Jan Fredriksson
Jan has over 20 years of industry experience and is the Managing Director of Northern Link PR Sweden and a hands-on PR consultant. Jan has been with Northern Link from the beginning, starting in January 2011, and has since managed several of the agency's key clients. Jan is a strategist and media relations expert who enjoys writing and social media. At Northern Link, Jan works with brands serving the energy, telecom, IT, and travel markets. Jan earned a Master's in Communications from Murray State University, USA, and played tennis for the University team.
Jenny Widing
Jenny Widing
Jenny is a driven and creative communication advisor with extensive experience within the communication and PR field. Jenny has over 20 years of experience working with marketing, corporate communications, media relations, and financial communications (including IPOs) primarily for IT, telecom, fintech, renewable energy, power electronics, and FMCG brands. Jenny holds a bachelor in business administration and marketing from IHM Business School, diploma in graphic design at Forsbergs, and diploma in copywriting at Berghs School of Communications.
Björn Dahlgren
Björn Dahlgren
Björn is a super creative consultant and an excellent storyteller. With over ten years of experience in business and consumer-oriented brands, Björn has worked with communications for FMCG, travel, the sharing- and gig economy to advanced IT security, cloud, and telecom solutions. Björn has a degree in advertising and IT from the University of Stockholm.
Henrik Aare
Henrik Aare
Henrik is an engaged and results-driven consultant with over 15 years of experience in the PR and communications field. He is a media relations expert with an extensive contact network and has been working with clients in many different sectors, such as logistics, real estate, travel, automotive, tech, and sports. Henrik has a bachelor’s degree in communications from Flagler College in Florida where he studied on a tennis scholarship 1993-96.
