PR and communications services for a Nordic approach

We are represented in Sweden, Denmark, Norway, and Finland in the Nordic region. Even though our cultures and languages have a lot of similarities, many things make us different from each other. This can be everything from the media landscape and how we consume media to the way journalists prefer to work and how we perceive and value content. This is why we work flexibly across the Nordics to provide you with the best approach for your business and communication goals.

Our Nordic network offering is designed to make it easy for clients to roll out PR initiatives in any combination of the Nordic countries and according to your preferred timing.

Several clients appreciate that our offer includes the option to have one point of contact for their whole Nordic PR account. This is something we offer in order to minimize admin, maximize results and optimize the use of creative ideas. These clients will get an experienced project manager based in the country of the clients’ choice who serve as the day-to-day contact and is responsible for streamlining any PR activities at a Nordic level. In the same way, all admin, including reporting and invoicing, can be consolidated to one country in order to maximize value generation and minimize admin.

AI brings immense opportunity - and needs the human touch
The media and communications industry has vastly changed with smart and disruptive technologies like AI and 5G. Media is using AI to write content and news stories faster and in larger quantities than ever before. PR agencies and communications, wizards use AI for summarizing, drafting, organizing, and even helping with creative input. Being able to optimize the use of AI in communications in combination with a local expert who can add the relevant human touch, makes all the difference. Stories that truly connect with the audience are those that feel authentic and human.